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180
См.: James H. Donnelly Jr. and John M. Ivancevich, «Post-Purchase Reinforcement and Back-Out Behavior», Journal of Marketing Research (August 1970): 399—400.
181
John D. Cripps, «Heuristics and Biases in Timing the Replacement of Durable Products», Journal of Consumer Research 21 (September 1994): 304—318.
182
Andy Reinhardt, «SAP: A Sea Change in Software», BusinessWeek , July 11, 2005, pp. 46—47; Janet Guyon, «The Man Who Mooned Larry Ellison», Fortune , July 7, 2003, pp. 71—74.
183
Frederick E. Webster Jr., and Yoram Wind, Organizational Buying Behavior (Upper Saddle River, NJ: Prentice Hall, 1972), p. 2.
184
Robert Hiebeler, Thomas B. Kelly, and Charles Ketteman, Best Practices: Building Your Business with Customer-Focused Solutions (New York: Arthur Andersen/Simon & Schuster, 1998), pp. 124—126.
185
Patrick Robinson, Charles W. Faris and Yoram Wind, Industrial Buying and Creative Marketing (Boston: Allyn & Bacon, 1967).
186
См.: Daniel H. McQuiston, «Novelty, Complexity and Importance as Casual Determinants of Industrial Buyer Behavior», Journal of Marketing (April 1989): 66—79; и Peter Doyle, Arch G. Woodside, and Paul Mitchell, «Organizational Buying in New Task and Rebuy Situations», Industrial Marketing Management , February 1979, pp. 7–11.
187
Urban B. Ozanne and Gilbert A. Churchill, Jr., «Five Dimensions of the Industrial Adoption Process», Journal of Marketing Research (August 1971): 322—328.
188
См.: Donald W. Jackson Jr., Janet E. Keith, and Richard K. Burdick, «Purchasing Agents Perceptions of Industrial Buying Center Influence: A Situational Approach», Journal of Marketing (Fall 1984): 75—83.
189
Frederick E. Webster Jr. and Yoram Wind, Organizational Buying Behavior (Upper Saddle River, NJ: Prentice Hall, 1972), p. 6.
190
Frederick E. Webster Jr. and Yoram Wind, Organizational Buying Behavior (Upper Saddle River, NJ: Prentice Hall, 1972), p. 78—80.
191
Frederick E. Webster Jr., and Yoram Wind, «A General Model for Understanding Organizational Buying Behavior», Journal of Marketing 36 (April 1972): 12—19; Frederick E. Webster Jr. and Yoram Wind, Organizational Buying Behavior .
192
Frederick E. Webster Jr. and Kevin Lane Keller, «A Road Map for Branding in Industrial Markets», Journal of Brand Management 11 (May 2004): 388—402.
193
Scott Ward and Frederick E. Webster Jr., «Organizational Buying Behavior» in Handbook of Consumer Behavior , edited by Tom Robertson and Hal Kassarjian (Upper Saddle River, NJ: Prentice Hall, 1991), ch.12, pp. 419—458.
194
Frederick E. Webster Jr., and Yoram Wind, Organizational Buying Behavior (Upper Saddle River, NJ: Prentice Hall, 1972), p. 6.
195
Nirmalya Kumar, Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation (Boston: Harvard Business School Press, 2004).
196
Nirmalya Kumar, Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation (Boston: Harvard Business School Press, 2004).
197
Patrick Robinson, Charles W. Faris, and Yoram Wind, Industrial Buying and Creative Marketing (Boston: Allyn & Bacon, 1967).
198
Rick Mullin, «Taking Customer Relations to the Next Level», The Journal of Business Strategy (January–February 1997): 22—26.
199
Robert Hiebeler, Thomas B. Kelly, and Charles Ketteman, Best Practices: Building Your Business with Customer-Focused Solutions (New York: Arthur Andersen/Simon & Schuster, 1998), pp. 122—124.
200
См.: «Xerox Multinational Supplier Quality Survey», Purchasing, January 12, 1995, p. 112.
201
Daniel J. Flint, Robert B. Woodruff, and Sarah Fisher Gardial, «Exploring the Phenomenon of Customers’ Desired Value Change in a Business-to-Business Context», Journal of Marketing 66 (October 2002): 102—117.
202
Donald R. Lehmann and John O’Shaughnessy, «Differences in Attribute Importance for Different Industrial Products», Journal of Marketing (April 1974): 36—42.
203
Tim Minahan, «OEM Buying Survey – Part 2: Buyers Get New Roles But Keep Old Tasks», Purchasing , July 16, 1998, pp. 208—209. Влиянию Интернета на выбор поставщика посвящена работа: Kevin Ferguson, «Purchasing in Packs», BusinessWeek , November 1, 1999, pp. EB32–38.
204
Robert M. Morgan and Shelby D. Hunt, «The Commitment–Trust Theory of Relationship Marketing», Journal of Marketing 58, no. 3 (1994): 20—38; Christine Moorman, Rohit Deshpande, and Gerald Zaltman, «Factors Affecting Trust in Market Research Relationships», Journal of Marketing 57 (January 1993): 81–101; Kevin Lane Keller and David A. Aaker, «Corporate-Level Marketing: The Impact of Credibility on a Company’s Brand Extensions», Corporate Reputation Review 1 (August 1998): 356—378; Bob Violino, «Building B2B Trust», Computerworld , June 17, 2002, p. 32.
205
Arnt Buvik and George John, «When Does Vertical Coordination Improve Industrial Purchasing Relationships?» Journal of Marketing 64 (October 2000): 52—64.
206
Akesel I. Rokkan, Jan B. Heide, and Kenneth H. Wathne, «Specific Investment in Marketing Relationships: Expropriation and Bonding Effects», Journal of Marketing Research 40 (May 2003): 210—224.
207
Mrinal Ghosh and George John, «Governance Value Analysis and Marketing Strategy», Journal of Marketing 63 (Special Issue, 1999): 131—145.
208
Arnt Buvik and George John, «When Does Vertical Coordination Improve Industrial Purchasing Relationships?» Journal of Marketing 64 (October 2000): 52—64.
209
Kenneth H. Wathne and Jan B. Heide, «Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions», Journal of Marketing 64 (October 2000): 36—51.
210
Mary Walton, «When Your Partner Fails You», Fortune , May 26, 1997, pp. 87—89.
211
Mark B. Houston and Shane A. Johnson, «Buyer-Supplier Contracts Versus Joint Ventures: Determinants and Consequences of Transaction Structure», Journal of Marketing Research 37, (February 2000): 1–15.
212
Julie Carter, «Hallmark Salutes Veterans with Cards», VFW Magazine , November 2003, pp. 16+; Dennis Coday, «Hallmark to Sell Edi al-Fitr Cards», National Catholic Reporter , October 3, 2003, p. 7; «Mostly Spanish, Sometimes English», MMR , February 24, 2003, p. 26; «AG, Hallmark Build on Ethnic Diversity», MMR , October 15, 2001, pp. 37+; «New Arrangements at Hallmark», Promo , May 1, 2001, pp. 77+; Beth Whitehouse, «Season’s Greetings», Newsday , December 11, 2000, p. B6.
213
James C. Anderson and James A. Narus, «Capturing the Value of Supplementary Services», Harvard Business Review (January–February 1995): 75—83.
214
Tevfik Dalgic and Maarten Leeuw, «Niche Marketing Revisited: Concept, Applications, and Some European Cases», European Journal of Marketing , 28, no. 4 (1994): 39—55.
215
Ian Zack, «Out of the Tube», Forbes , November 26, 2001, p. 200.
216
Robert Blattberg and John Deighton, «Interactive Marketing: Exploiting the Age of Add-ressibility», Sloan Management Review 33, no.1 (1991): 5–14.
217
Kris Maher, «Career Journal – Help Wanted: Marketing Director with Golden Touch», Wall Street Journal , June 11, 2002, p. B10; Paul Davidson, «Entrepreneurs Reap Riches from Net Niches», USA Today , April 20, 1998, p. B3 ( www. ostrichesonline.com ).
218
Peter Post, «Beyond Brand – The Power of Experience Branding», ANA/The Advertiser (October/November 2000).
219
Don Peppers and Martha Rogers, The One to One Future: Building Relationships One Customer at a Time (New York: Currency/Doubleday, 1993).
220
Adrian J. Slywotzky and David J. Morrison, How Digital is Your Business ? (New York: Crown Business, 2000), p. 39.
221
Jerry Wind and A. Rangaswamy, «Customarization: The Second Revolution in Mass Customization», Wharton School Working Paper, June 1999.
222
James C. Anderson and James A. Narus, «Capturing the Value of Supplementary Services», Harvard Business Review (January–February 1995): 75—83.
223
«Creating Greater Customer Value May Require a Lot of Changes», Organizational Dynamics , Summer 1998, p. 26.
224
Joann Muller, «Kmart con Salsa: Will It Be Enough?» BusinessWeek , September 9, 2002.
225
Kate Kane, «It’s a Small World», Working Woman , October 1997, p. 22.
226
Другой ведущий поставщик геодемографических данных – Cluster Plus (Strategic Mapping).
227
Michael J. Weiss, «To Be About To Be», American Demographics (September 2003): 29—36.
228
Sarah Allison and Carlos Tejada, «Mr., Mrs., Meet Mr. Clean», Wall Street Journal , January 30, 2003, pp. B1, B3.
229
Jim Rendon, «Rear Window», Business 2.0 , August 2003, p. 72.
230
Aixa Pascual, «Lowe’s Is Sprucing Up Its House», BusinessWeek, June 3, 2002, pp. 56—57; Pamela Sebastian Ridge, «Tool Sellers Tap Their Feminine Side», Wall Street Journal , June 16, 2002, p. B1.
231
Gregory L. White and Shirley Leunig, «Middle Market Shrinks as Americans Migrate toward the Higher End», Wall Street Journal , March 29, 2002, pp. A1, A8.
232
Andrew E. Serwer, «42,496 Secrets Bared», Fortune , January 24, 1994, pp. 13—14; Kenneth Labich, «Class in America», Fortune , February 7, 1994, pp. 114—126.
233
Leah Rickard, «Gerber Trots Out New Ads Backing Toddler Food Line», Advertising Age , April 11, 1994, pp. 1, 48.
234
Pam Danziger, «Getting More for V-Day», Brandweek , February 9, 2004, p. 19.
235
Allana Sullivan, «Mobil Bets Drivers Pick Cappuccino over Parties», Wall Street Journal , January 30, 1995.
236
Эта классификация представляет собой адаптированный вариант системы, опубликованной в: George H. Brown, «Brand Loyalty – Fact or Fiction?», Advertising Age , June 1952–January 1953. См. также: Peter E. Rossi, R. McCulloch, and G. Allenby, «The Value of Purchase History Data in Target Marketing», Marketing Science 15, no. 4 (1996): 321—340.