Читаем без скачивания Копирайтинг: секреты составления рекламных и PR-текстов - Кира Иванова
Шрифт:
Интервал:
Закладка:
26. Шишкина М. А. Паблик рилейшнз в системе социального управления. СПб., 1999.
27. Яковлев И. П. Современные теории массовых коммуникаций. СПб., 2001.
28. Bivins Th. Handbook for Public Relations Writing. 3-ed ed. NTC Business Books. Lincolnwood, Illinois USA, 1995.
29. Center A. H., Jackson P. Public Relations Practices. Managerial Case Studies and Problems. 4-th ed. Prentice Hall, Englewood Cliffs, New Jersey, USA, 1990.
30. Cutlip S. M. et al. Effective Public Relations. 7-th ed. Prentice-Hall Inc. Englewood Cliffs, New Jersey, 1994.
31. Doyle M., Straus D. How to Make Meetings Work. New York. Playboy Paperbacks? 1976.
32. Lattimore D., Baskin O. et all. Public Relations. The Profession and the Practice. Third ed. New York, 2009.
33. McElreath M. P. Managing Systematic and Ethical Public Relations. Brown & Benchman, Dubuque, IA, USA, 1993.
34. Newsome D., Carrell B. Public Relations Writing. 6-th ed. Wadworth Publishing Company, USA, 2001.
35. Rayfield R. E., Acharya L. et all. Public Relations Writing. Strategies and Skills. Wm. C. Brown Publishers, Dubuque, IA, USA, 1991.
36. Reilly R. T. Public Relations in Action. Second ed. Englewood Cliffs, New Jersey, 1987.
37. Russell J. Th., Lane R. Kleppner's Advertising Procedure. 11-th ed. Prentice Hall, USA, 1990.
38. WilcoxD. L., Nolte L. W. Public Relations. Writing and Media Techniques. 2-ed., Harper Collins College Publishers, New York, 1995.
39. Wilson L., OgdenJ. Strategic Communications Planning. For Effective Public Relations & Marketing. Fifth ed. Dubuque, USA, 2008.