Полная история компании Th e Body Shop изложена в учебном примере Bartlett Ch., Elderkin K., McQuade K. Th e Body Shop International. – Harvard Business School Case, 1995.
113
Полная история компании Ben & Jerry's в России изложена в учебном примере Berdrow I., Lane Н. W. Iceverks: Ben & Jerry's in Russia. – Richard Ivey School of Business Case, 1993.
114
Rackham N., Friedman L., Ruff R. Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage. – New York: McGraw-Hill, 1996.
115
Cui Т. Н., Raju J. S., Zhang Z. J. Fairness and Channel Coordination // Management Science. – Vol. 53. – No. 8. —2007. – August.
116
Учебный пример Shao M., Carrol G. Maria Yee Inc.: Making ‘Green’ Furniture in China. – Stanford Graduate School of Business Case, 2009.
117
Vachani S., Smith N. С. Socially Responsible Distribution: Strategies for Reaching the Bottom of the Pyramid // California Management Review. – 2008.
118
«New data show 1.4 billion live on less than $1.25 a day but progress against poverty remains strong," http://go.worldbank.org/DQKD6WV4TO World Bank, 2008.
119
Vachani S., Smith N. C. Socially Responsible Distribution: Strategies for Reaching the Bottom of the Pyramid // California Management Review. – 2008.
120
По данным глобального онлайн-исследования потребителей, выполненного фирмой Nielsen в апреле 2007 года.
121
Onaran Y., Scinta С. Lehman Files Biggest Bankruptcy Case as Suitors Balk // Bloomberg. – 2008. – September 15.
122
Cochrane J. H., Zingales L. Lehman and the Financial Crisis // Wall Street Journal. – 2009. – September 15.
123
Collins 1– How the Mighty Fall and Why Some Companies Never Give Up. – New York: HarperBusiness, 2009.
124
Overcoming Short-termism: A Call for a More Responsible Approach to Investment and Business Management. – The Aspen Institute, 2009.
125
Shareholder Rights and Wrongs // The Economist. – 2009. – August 8.
126
Rappaport A. 10 Ways to Create Shareholder Value // Harvard Business Review. – 2006. – September.
127
Котлер Ф., Картаджайя X., Янг Д. Привлечение инвесторов. Маркетинговый подход к поиску источников финансирования. – Альпина Бизнес Букс, 2009 г.
128
Collins 1– С., Porras J. I. Organizational Vision and Visionary Organization // California Management Review. – 1991. – Fall.
129
Forging a Link between Shareholder Value and Social Good // [email protected] – 2003. – May
130
The Disappearing Mid-Market // The Economist. – 2006. – May 18.
131
Knudsen T. R., Randel A., Rugh0lm J. The Vanishing Middle Market // The McKinsey Quarterly. – 2004. – Number 4.
132
Prahalad С. К. The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits. – Philadelphia: Wharton School Publishing, 2005: Hart S. L. Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems. – Philadelphia: Wharton School Publishing, 2005.
133
Кристенсен К. M. Дилемма инноватора. Как из-за новых технологий погибают сильные компании. – Альпина Бизнес Букс, 2004.
134
Ко tier P., Lee N. R. Up and Out of Poverty: The Social Marketing Solution. – Philadelphia: Wharton School Publishing, 2009.
135
Yunus M. Banker to the Poor: Micro-Lending and the Battle against World Poverty. – New York: PublicAffairs, 2007.
136
Khare A. Global Brands Making Foray in Rural India // Regent Global Business Review. – 2008. – April.
137
Preston L. Sustainability at Hewlett-Packard: From Theory to Practice // California Management Review – 2001. – Spring.
138
Gunther M. The Green Machine // Fortune. – 2006. – July 31.
139
Gore A., Blood D. We Need Sustainable Capitalism // Wall Street Journal. – 2009. – November 5.
140
Gunther М. Money and Morals at GE // Fortune. – 2004. – November 15.
141
Mahler D. Green Winners: The Performance of Sustainability-focused Companies in the Financial Crisis. – A. T. Kearney, 2009, February 9.
142
Doing Good: Business and the Sustainability Challenge. – Economist Intelligence Unit, 2008.
143
KLD Broad Market Social Index Fact Sheet. – KLD Research & Analytics, 2009.
144
FTSE4Good Index Series Inclusion Criteria. – FTSE International Limited, 2006.
145
Dow Jones Sustainability World Index Guide Book Version 11.1. – Dow Jones, 2009, September.
146
Introducing GS Sustain. – Goldman Sachs Investment Research, 2007, June 22.
147
Mendonca L. Т., Oppenheim J. Investing in Sustainability: An Interview with A1 Gore and David Blood // The McKinsey Quarterly – 2007. – May.
148
Willard B. The Next Sustainability Wave: Building Boardroom Buy-in. – British Columbia: New Society Publishers, 2005.
149
Valuing Corporate Social Responsibility 11 The McKinsey Quarterly – 2009. – February.
150
Kaufmann L., Reimann R, Ehrgott M., Rauer J. Sustainable Success: For Companies Operating in Developing Countries, It Pays to Commit to Improving Social and Environmental Conditions // Wall Street Journal. – 2009. – June 22.
151
Stephenson C. Boosting the Triple Bottom Line // Ivey Business Journal. – 2008. – January/ February.
152
2009 Cone Consumer Environmental Survey. – Cone, 2009.
153
Cohen S. Making the Case for Environmentally and Socially Responsible Consumer Products // Forrester. – 2009.
154
Hatch M. J., Schultz M. Are the Stars Aligned for Your Corporate Brand? // Harvard Business Review. – 2001. – February.
155
BSR/Cone 2008 Corporate Sustainability in a New World Survey. – Cone, 2008.
156
Frampton J. Acting Like a Leader: Th e Art of Sustainable Sustainability. – Interbrand, 2009.
157
Пайн Б. Дж., II, Гилмор Дж. Х. Экономика впечатлений. Работа – это театр, а каждый бизнес – сцена. – Вильямс, 2005.
158
The 2008 Cone Cause Evolution Study. – Cone, 2008.
159
Stengel R. Doing Well by Doing Good // Time. – 2009. – September 10.
160
Ramrayka L. The Rise and Rise of the Ethical Consumer // Guardian. – 2006. – November 6.
161
Nakashima R. Disney to Purchase Marvel Comics for S4B // Time. – 2009. – August 31.
162
Bell D. E., Winig L. Disney Consumer Products: Marketing Nutrition to Children. – Harvard Business School Case, 2007.
163
Based on the 2007 and 2008 fi gures. – Th e Walt Disney Fact Book, 2008.
164
Boyle M. Th e Wegmans Way // Fortune. – 2005. – January 24.
165
Tatge М. As a Grocer, Wal-Mart is No Category Killer // Forbes. – 2003. – June 30.
166
The State of Corporate Philanthropy: A McKinsey Global Survey // The McKinsey Quarterly. – 2008. – January.
167
Опрос выполнен компаниями Merrill Lynch и Capgemini: результаты приведены в статье Shu– Ching Jean Chen. When Asia's Millionaires Splurge, They Go Big // Fortune. – 2007.
168
Gallup Poll, 2008, December 19.
169
York E. В. Quaker Kicks Off Brand Campaign in Times Square // Advertising Age. – 2009. – March 9.
170
Egolf К. Haagen-Dazs Extends Its Honey-Bee Efforts // Advertising Age. – 2009. – August 4.
171
Shoppers Determine Grocers' Charitable Giving // RetailWire. – 2008. – September 5.
172
Irwin R. Can Branding Save the World? // Brandchannel. – 2002. – April 8.
173
Motorola Foundation Grants $5 Million to Programs that Engage Budding Innovators – press release, Motorola, 2009, June 25.
174
Опрос выполнен фирмой Edelman, пресс-релиз Edelman от 15 ноября 2007 года. Результаты опроса изложены в статье McConnell R. Edelman: Consumers Will Pay Up to Support Socially Conscious Marketers // Advertising Age. – 2007. – November 16.
175
Bielak D., Bonini S. M. J., Oppenheim J. M. CEOs on Strategy and Social Issues // The McKinsey Quarterly. – 2007. – October.
